What makes our hair different?
We source raw Vietnamese hair, collected directly from single donors with the cuticle intact. It is never acid-washed or coated in silicone. Raw hair keeps its natural alignment, which means it stays smooth, soft, and durable with the right care.
All of our extensions are also double-drawn as standard. Most suppliers sell single-drawn hair, which is thick at the top but thins into straggly, uneven ends. Double-drawn hair is carefully sorted so that the bundle is full and even from root to tip. This gives a natural, healthy finish without the thin ends that leave so many people disappointed. Where others charge extra for this, we include it as the baseline.
Ethics & compliance
We believe the industry should work for everyone — suppliers, stylists, and clients alike. We build direct, transparent relationships with trusted Vietnamese suppliers, paying fairly while cutting out the exploitative middlemen who dominate the global market.
Unlike many brands that rely on inflated mark-ups, we keep our pricing responsible. That doesn’t mean cutting corners. It means recognising that hair extensions are an essential part of self-expression and confidence, and ensuring that they remain accessible even in today’s economic climate. By focusing on sustainability and fairness rather than quick profits, we ensure more people can access hair they can actually trust — and that every order helps shift the industry towards better standards.
We never provide 'child' or 'young' hair in accordance with international child exploitation law - please do not request this from us as we do not work with suppliers that offer this service due to ethical concerns on a corrupt chain supply.
Accessible quality
- Minimum 100g bundles, our wefts ship in true weights as standard, so clients and salons know exactly what they’re getting. Other suppliers often sell smaller packs that seem affordable at first glance but require multiple purchases to achieve the same density. We make it simple and transparent.
- Longer lengths than many suppliers, with extended lengths available on special request.
- Custom texture and colour included as standard, whether straight, wavy, curly, or more specialised textures, and across a wide shade range, every order includes these options at no extra cost. Many suppliers treat textured or coloured hair as a “premium” add-on and raise their prices accordingly; we don’t.
Our promise
We combine research, expertise, and a refusal to cut corners to deliver extensions that last, look natural, and are honestly represented. Every bundle reflects our commitment to technical quality, ethical practice, and accessible pricing.
